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Email Marketing Trends
Topic: Email Marketing Best PracticesTags: marketersemailclick throughdatabaseissuessegmentsaddressescriticaltop10Email marketing is becoming increasingly succesful in today's marketing mix: great ROI,...
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Engage your users to ensure deliverability
Topic: DeliverabilityTags: permissionmarketersemail marketingdeliverabilityconfirmed optinWith mailbox providers introducing new ways of filtering emails (Hotmail Sweep & Gmail Priority inbox),...
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And the winner is....
Topic: Email Marketing NewsTags: zuckerbergtimenewsmarketersmarkFacebookYesterday, Time magazine announced their 2010 person of the year - and the award goes to Mark Zuckerberg, the CEO and founder of...
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Time (Well) Spent
Topic: Social MediaTags: usagetime spentsocial mediasocialmarketingmarketersemaileMarketer published an article last week saying that More time was spent on Social Media than Email Worldwide. The fact...
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Reclaim Your 11,000 Lunch Breaks!
Topic: PersonalizationTags: marketerslunch breaklunchemail marketingEconsultancyecommerceThe average lifespan of a human these days is approximately 80 years in western society. This can be loosely...
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The Reality of Little Big Data
Topic: Data ManagementTags: offshore leaksmarketerslittle big datalittle bigemail marketingdigital marketingdatabig data"The 4th of April 2013 will go into history as the day Big Data eroded the...
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Marketing Pain Points and How To Overcome Them
Topic: marketing challengesTags: marketingchallengesdigitalmarketerscontextualizationpersonalizationB2BB2Cemail“The aim of marketing is to know and understand the customer so well the product or...
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Why user generated content is key to gaining your customers' trust
In the world of digital marketing, ‘normal’ advertising is fast becoming obsolete. With 15% of people in the UK blocking ads and the use of ad blocking costing the advertising industry $21.8bn last...
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